Archive for April, 2009
The Tale Of Web Copywriting – Part 1
Web copywriting is a different ball game from the mainstream copywriting. Why?
In the online environment, most of the websites or webpages are found via a search engine. This means that the person who found your website is looking for specific information. Thus when you write for your webpage, your message to the reader must answer several questions that a reader has in his or her mind when they first visit your website. Some basic questions that might come to their minds include :
1. What am I doing here?
2. How do I do it?
3. What is in it for me?
4. Where do I go from here?
