Autoresponder Software - Free Or Paid?

Posted by admin

September 1, 2008

Searching for an autoresponder software for your business? Many people do not understand the power of email marketing, the significance of having an autoresponder in their business and hence often took a look at the prices of autoresponders online and felt too expensive to pay. So they rather opt to search and use a free autoresponder for their marketing needs in their business.

Personally, I think that is a bad idea.

Imagine working so hard to get leads into your list and you definitely want to be able to follow up with the subscribers with emails using email autoresponders. More often than not, free autoresponders come with certain conditions for use and may have many important features taken away. This is the price you have to pay.

However, using free autoresponders is acceptable in certain situations. Truth be told, in the world of Internet
marketing, having any autoresponder is better than not using an autoresponder at all! So if you are really hard up and cannot afford an autoresponder, then I strongly advise using at least a free autoresponder.

Here are some tips if you are looking for a free autoresponder :

You should first seek out if your webhosting account has any free autoresponder that you can use. These are usually available at your control panel of your website ( or cpanel ) and they are better than most of the free autoresponders out there which more often than not, contains advertisements.
If your webhosting do not have autoresponders provided, you can still look for the numerous free autresponders available. The only bad point is that these autoresponder software usually will place a small advertisement in each of the email message that you send out. This is the way they make money out of giving a free autoresponder… well, they have families to feed too! Sometimes these messages appear on top or at the bottom of your email messages.
You can also try out the free version of autoresponders provided by those paid auto responder companies. Depending on the company, the free version may or may not have the advertisements and for sure, some of the more powerful features of the paid version will be left out. Plus, there is a likelihood that they may limit the number of subscribers you can have.

Thus many people start out with the limited free versions, and then upgrade to the paid versions once their lists are large enough to exceed those limits. Many marketers don’t feel that the expense of the autoresponder is warranted until the list that they are building is turning a profit.

From a business standpoint, this may make sense in the short run.

Thus, you must decide whether you need a paid autoresponder service, or if a free one will suffice for you.

Your list is small? Then a free autoresponder should do everything that you need it to do at the moment. But do take note that as your list grows, you should definitely consider upgrading.

More often than not, most business owners realize that the small advertisements that the free services place in the outgoing emails are a potential problems as these ads do compete with what you are trying to sell.

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