Internet Marketing For All

I think I am addicted to Squidoo. For some reasons, I am checking my squidoo lenses everyday.

Part of the reasons are probably

Lenses are

1. Easy to build.

2. Easy to monetize.

3. Easy to get traffic. ( ok, if you know how to get traffic… )

Squidoo lenses are known to be highly favored by Big Brother Google and rank pretty highly in its search engine results but seems to have fallen out of favor with them recently due to a spate of recent spams.

Seth Godin has expressed the following in his recent email :

“Last week, a few dozen spammers exploited Squidoo and drove the rest of the Web crazy. They spammed tens of thousands of blogs and built thousands of worthless lenses, violating our Terms of Service with reckless abandon. One spammer in La Paz, Bolivia built more than 400 lenses in one day on exactly the same topic. Sheesh.

Since then, search traffic to Squidoo was also impacted, as was our ability to post on blog comments or some social networking sites.

Here’s the great news: thanks to terrific work by Gil, Corey and Megan, we’ve eliminated the tools that bad actors used to damage the rest of us. We’ve also added a squadron of people who hand review lenses, and we’ve made it easier for you (and anyone else) to report spam.

I’m confident that as the web sees that the problem is solved, we’ll be back on track, and searchers online will continue to discover your good lenses.

In the meantime, the very best thing we can do is what we’ve always done: build great lenses (by hand) and promote them (by hand) to people who want to hear about them.”

Yey, Seth! Way to go.

I truly believe that great content always win! so if your lenses are chokeful of great useful content, you have nothing to be afriad of. Oops… better get back to sprucing mine up!

More on my next post on Squidoo.